Pretty in Print: Shanghai

For this week's feature of Pretty in Print, I will be sharing stunning ads from Shanghai, China. They show some aesthetics that are distinct to eastern cultures, making their ads quite refreshing, especially in the realm of art direction. I think these ads are effective, showing a universal message that a global consumer market can appreciate. A good ad translates. It not only appeals to its specific geographical market, but it draws in all.

Shanghai is China's largest commercial and financial center with a population of over 23 million people. The city is a beautiful blend of modern and traditional Chinese culture.  With a culture that focuses on the pursuit excellence and innovation, Shanghai undoubtedly presents many creative pieces of advertising to reach out to its many consumers.

Here's a few of my favorite ads:

1.     Hitachi Brand: "World of Wind"
        Y&R Shanghai

2.     Gateway Computer: "Big Appetite"
        DDB Shanghai

3.     Unicef: "Staircase"
        Ogilvy & Mather Shanghai
        (not a print ad- but still, great example of guerilla marketing)

4.     Y+ Yoga Center: "Clock"
        Lem, Shanghai

5.     Bengay: "Leg Football"
        J. Walter Thompson Shanghai

6.     DHL International Courier Service
        J&J Advertising Co, Shanghai

7.     Maxam Toothpaste: "Roman Civilization"
        J. Walter Thompson, Shanghai

"Don't let germs settle down there"

8.     Guinness:"Every man has a dark side"
        BBDO Shanghai

9.     Anti-Smoking: "Chimney"
        Bates, Shanghai

10.      Skullcandy: "Go Deeper- Veins, Arteries"
           J. Walter Thompson, Shanghai

 

11.     McDonalds: "White Potato"
          TBWA Shanghai

12.     Shanghai Dairy Products: "WHITE"
          D'arcy Shanghai

13.    Nissan Teana: "Michael Jackson"
         Dentsu Shanghai

14.     Electrolux Vacuum Cleaner: "Turtle"
          GREY Shanghai

15.    Buick: "Speed Limit"
         Lowe Profero Shanghai

If you enjoyed this week's Pretty in Print be sure to check out features from previous weeks: Russia, Brazil, and Germany. The next bi-weekly feature is going to be Pretty in Print: Isreal.

Cheers!
Laura