Wednesday 4 November 2015

Pretty in Print: Russia

I'm starting a new bi-weekly feature: Pretty in Print. Advertising can be so beautifully designed in its most traditional form. Even with the plague of social media marketing and the obsession with new technologies, good art direction and copy are the fundamentals for an ad. Print advertising can be the most effective medium for getting your message across.

Today we are going to Rossiyskaya Federatsiya, the land of contemporary creative cities and charming historical towns. Advertising agencies in Russia have created gorgeous pieces that capture the country's identity and display each brand's authenticity.

My favorite print advertisements from Russia:

1.     Museum of Architecture: Discover the Full Story
        Saatchi & Saatchi Russia


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2.     World Wildlife Fund: We Are One
        BBDO Russia



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3.     Pepsi Max: Wake Up
        BBDO Russia




4.     Arjuna Yoga Centre
        Voskhod (Yekaterinburg, Russia)






5.     Dreft: Rendezvous
        Leo Burnett Russia

"Colors and clothes are meant to be together"

6.     Ekrburg: Think of both sides
        Red Pepper (Ekaterinburg, Russia)


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7.     Savyolovsky Retail Centre: Little Red Riding Hood

        Media Storm Moscow





8.     Granel: Buy your Freedom
        Media Storm Moscow


9.     Google Maps Street View: Sex Shop
        BBDO Russia





10.      Snickers: You're not yourself when you're hungry
           BBDO Russia



11.      Alka Seltzer: Split burger
           BBDO Russia 




I hope you enjoyed these. Next I am featuring print ads from Brazil in "Pretty in Print: Brazil"
Cheers!
Laura




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