This Japanese cosmetic company, Shiseido, cleverly shows the transformative use of its products. Watch the commercial below (released October 2015).
The ad starts with beautiful models in a classroom. The models are undone to reveal that they are in fact males. The ad ends with the tagline "Everyone can be beautiful."
I like that this ad challenges traditional gender norms and it visually delivers the promise of what its makeup can do. It shows that not everything is what it seems. You can be who you want to be. You can choose what the world sees.
What mask are you going to put on today?
Cheers!
Laura
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