Think Small

Nothing is small in America. Big burgers. Over-the-top mansions. Wanting more and taking more: over-consumption is the cornerstone, unfortunately, of the country I come from. America the great.

That's why Volkswagen's ad from the 1960s is brilliant. While everything else about American culture was trying to be more, they showed that less could be more.

Think small.

These cars were built by the Nazis, looked like bugs, but became iconic to post-war (World War II) Americans. Cars were the symbols of masculinity and power. How was Doyle Dane Bernbach (DDB) able to make this product succeed in America and change the status quo of cars forever??