Creativity & Technology: You Don’t Need a Super Bowl Budget To Make A Quality Advertisement

Last semester I was fortunate enough to be able to attend the Advertising Women of New York (AWNY) student career conference in New York City, courtesy of the Journalism Mass Communcation department at St. Bonaventure University. I was able to get direct insights from leading professionals in the advertising field.

One question I asked every during every panel session during workshops: How can an agency create quality advertisements for a brand with a low budget?

I thought this was a great question, especially in comparison to how much big brands spend on television spots like the record-shattering $5 million 30-second spots for Super Bowl L.