For this week's feature of Pretty in Print, I will be sharing stunning ads from Shanghai, China. They show some aesthetics that are distinct to eastern cultures, making their ads
quite refreshing, especially in the realm of art direction. I think these ads are effective, showing a universal message that a global consumer market can appreciate. A good ad translates. It not only appeals to its specific geographical market, but it draws in all.
Shanghai is China's largest commercial and financial center with a population of over 23 million people. The city is a beautiful blend of modern and traditional Chinese culture. With a culture that focuses on the pursuit excellence and innovation, Shanghai undoubtedly presents many creative pieces of advertising to reach out to its many consumers.
Here's a few of my favorite ads:
1. Hitachi Brand: "World of Wind"
Y&R Shanghai
