The advertising environment has been gradually shifting, holding great implications for advertisers and consumers within the next year.
These are some top advertising trends that will only get stronger in 2016:
1. Interactive Media.
More and more advertisers are throwing their budgets towards online ads instead of TV or print ads. With higher internet speeds, brands also integrate high quality videos into their websites. The digital environment is becoming more dynamic as the technology is.However, a reported tripling of anti-malware software prevents online ads from reaching potential customers. Apple said its upcoming operating system will make it easier for iPhone users to block ads in Safari browsers, according to Ad Age. This means that advertisers need to find more engaging ways to be present digitally. A transparent social media presence is a good start.
Is print dead?
Brands have found a way to merge the digital and the physical through interactive print ads.
A great example is Brazilian fashion retailer C&A who teamed up with Microsoft and Tim to make interactive magazine spreads with a working Facebook like button. Customers registered to receive the special Like ads on Facebook. They then received a magazine with their special Tim chip. As they went through the magazine they could indicate whether they liked a certain fashion by giving it a thumbs up or thumbs down, and the results would be indicated online.
