Pretty in Print: Germany

I am a little late on this one. Pretty in Print is my bi-weekly feature. I highlight creative print ads from a certain country. This week I am looking at some of the best from Germany:

1.   TUS Haltern: Souvenirs
Scholz&Friends, NRW

"You can leave Haltern with souvenirs. But not with points"

Emotional Christmas Commercial from Germany

If you need a reminder on what the holidays should really be about watch Edeka's new Christmas advert. It is guaranteed to make you choke up a little, perhaps reach for the tissue box.

Edeka, a German grocery store chain, delivers this spot just in time for the Christmas season. So today is Cyber Monday, the day many people will be living on their phones or PCs to get the best online deals. I want to forget about that for a second. Instead of thinking about money and how much I'm going to spend, I am going to enjoy this commercial. This is the part of Christmas I look forward to.

 

Think Small

Nothing is small in America. Big burgers. Over-the-top mansions. Wanting more and taking more: over-consumption is the cornerstone, unfortunately, of the country I come from. America the great.

That's why Volkswagen's ad from the 1960s is brilliant. While everything else about American culture was trying to be more, they showed that less could be more.

Think small.

These cars were built by the Nazis, looked like bugs, but became iconic to post-war (World War II) Americans. Cars were the symbols of masculinity and power. How was Doyle Dane Bernbach (DDB) able to make this product succeed in America and change the status quo of cars forever??

Halloween Ads: Then & Now (Now)

These are some of my favorite recent Halloween ads from around the world. While most of the ads are from the United States, there are a couple really good ones from other countries that I have never seen before.When you look for quality content, you really will find it.

Dumb Ways to Die: Halloween (2014) (Australia)

One of the ads that has been getting a lot of attention is Tesco's Spookermart, from the UK. It was featured on AdWeek, showing a supermarket that set out to scare its customers at every turn. I love celebrating the holidays with the world at large. The seasons really bring us together in spirit.