Batman vs. Superman: How will Star Wars affect movie franchise marketing?

How will new movie releases be effected by the record-breaking success of Star Wars: The Force Awakens?

I have recently been watching the new TV spots for Batman vs. Superman: Dawn of Justice. I think it has potential to be a major success for DC. Can DC accomplish what Marvel has in the past with their very successful franchise The Avengers?

The First 'Star Wars: The Force Awakens' TV Spot

With the much anticipated Star Wars: The Force Awakens film expected to debut in a little over a month, the first 30- second television commercial has finally just appeared, via Twitter. Let's just say you have to see it for yourself.