Showing posts with label Australia. Show all posts
Showing posts with label Australia. Show all posts

Monday, 11 January 2016

Operation Boomerang: Is this Australia Day Ad Offensive?

Lee Lin Chin is the face of lamb in MLA's 2016 Australia Day commercial

In 1788 European settlers first landed in Port Jackson, now a part of modern-day Sydney.

Australia Day is celebrated annually on January 26th with picnics, beach parties, sporting events, fireworks and award ceremonies to commemorate Australian achievement and culture.

This year's Australian-Day themed commercial by Meat & Livestock Australia (MLA) has recently gone under fire for being too violent towards vegetarians and vegans.

The ad launched on Sunday and by Monday morning the Advertising Standards Board (ASB) said it had received more than 50 complaints, claims Daily Mail.

Does the commercial's message represent the spirit of the holiday or has the message been tainted by marginalizing groups of people? Is this ad culturally sensitive?

Sunday, 13 December 2015

Why study abroad changed my life and set me on my career path

Me by some thermal pools at the Tongariro Crossing in New Zealand. I went there for holiday while living in Australia.
Travel circulates my body. It runs in my blood. My first time ever on a plane was to Australia. Go big or go home, right?

Friday, 30 October 2015

Halloween Ads: Then & Now (Now)

These are some of my favorite recent Halloween ads from around the world. While most of the ads are from the United States, there are a couple really good ones from other countries that I have never seen before.When you look for quality content, you really will find it.

Dumb Ways to Die: Halloween (2014) (Australia)

One of the ads that has been getting a lot of attention is Tesco's Spookermart, from the UK. It was featured on AdWeek, showing a supermarket that set out to scare its customers at every turn. I love celebrating the holidays with the world at large. The seasons really bring us together in spirit.