In Celebration of COP21: The Best Eco-Friendly Ads

            Two weeks ago representatives from 196 countries came together in Paris, France for COP21, the United Nations climate change conference. On Saturday, December 12^th the group was triumphant in coming up with the first-ever global agreement to fight global warming, according to DOGOnews.

Body Art in Ads

"The Church says: the body is a sin. 

Science says: the body is a machine. 

Advertising says: The body is a business. 

The Body says: I am a fiesta."

-Eduardo Galeano, Walking Words

1.     Ford Environmental Conservation Award

        JWT, Sao Paulo, Brazil

Pretty in Print: Russia

I'm starting a new bi-weekly feature: Pretty in Print. Advertising can be so beautifully designed in its most traditional form. Even with the plague of social media marketing and the obsession with new technologies, good art direction and copy are the fundamentals for an ad. Print advertising can be the most effective medium for getting your message across.

Today we are going to Rossiyskaya Federatsiya, the land of contemporary creative cities and charming historical towns. Advertising agencies in Russia have created gorgeous pieces that capture the country's identity and display each brand's authenticity.

My favorite print advertisements from Russia:

1.     Museum of Architecture: Discover the Full Story
        Saatchi & Saatchi Russia