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Laura

White Savior Racist Ad from Mexico

Recently Coca Cola released an ad that spread an offensive holiday message to its white and Mestizo audience: bring civilization to indigenous people.

 

Emotional Christmas Commercial from Germany

If you need a reminder on what the holidays should really be about watch Edeka's new Christmas advert. It is guaranteed to make you choke up a little, perhaps reach for the tissue box.

Edeka, a German grocery store chain, delivers this spot just in time for the Christmas season. So today is Cyber Monday, the day many people will be living on their phones or PCs to get the best online deals. I want to forget about that for a second. Instead of thinking about money and how much I'm going to spend, I am going to enjoy this commercial. This is the part of Christmas I look forward to.

 

Creativity is a drug

John Lewis Christmas Advert 2015- #ManOnTheMoon (ft. Aldi's spoof)

Copywriting or Art Direction?

I have always had an obvious passion/ obsession for the visual arts and the written word. So when I went to an advertising conference in New York City this weekend and they told me I have to choose one, I really started to think about it. Do I want to be a copywriter or an art director?

Pretty in Print: Brazil

Hello! This is the second feature for Pretty in Print. Two weeks ago we looked at the beautiful art in print ads from Russia in Pretty in Print: Russia.

 Today we are venturing to South America to the land of white-sand beaches, wild rain forests and bustling cities. That's right-- Brazil.

These are what I think to be some of the most captivating creative pieces of print advertising straight out of Brazil:

1.     Zoo Safari: Lion

        DDB Sao Paulo

Body Art in Ads

"The Church says: the body is a sin. 

Science says: the body is a machine. 

Advertising says: The body is a business. 

The Body says: I am a fiesta."

-Eduardo Galeano, Walking Words

1.     Ford Environmental Conservation Award

        JWT, Sao Paulo, Brazil

Insecure Creative

If you're a truly creative person, you know that feeling insecure and lonely is par for the course. You can't have it both ways: You can't be creative, and conform too. You have to recognize that what makes you different also makes you creative

-Arno Penzias, Noble Prize winner for physics

Animal Selfies

Monkey see, monkey do?

I know a gorilla is not a monkey... same idea though!

Animal Selfies for National Geographic is an advertising campaign from Sao Paulo, Brazil for National Geographic and stock photo agency Diomedia. This photo series came out last Spring, but it is absolutely adorable so I will share it with you now. It says one thing that may or may not be for the better: selfies are NOT going away.

Think Small

Nothing is small in America. Big burgers. Over-the-top mansions. Wanting more and taking more: over-consumption is the cornerstone, unfortunately, of the country I come from. America the great.

That's why Volkswagen's ad from the 1960s is brilliant. While everything else about American culture was trying to be more, they showed that less could be more.

Think small.

These cars were built by the Nazis, looked like bugs, but became iconic to post-war (World War II) Americans. Cars were the symbols of masculinity and power. How was Doyle Dane Bernbach (DDB) able to make this product succeed in America and change the status quo of cars forever??

The First 'Star Wars: The Force Awakens' TV Spot

With the much anticipated Star Wars: The Force Awakens film expected to debut in a little over a month, the first 30- second television commercial has finally just appeared, via Twitter. Let's just say you have to see it for yourself.

10 Hilarious Cultural Brand Blunders

As companies franchise into international markets they don't always get their marketing campaigns right. Some advertisements don't quite translate from country to country. Companies can lose millions with a campaign that isn't tailored specifically to their targeted segment. Their errors show that there are limitations to globalization.

 Even Homer Simpson would cringe at these mistakes!

The errors just also happen to be hilarious!

High School Girl?

This Japanese cosmetic company, Shiseido, cleverly shows the transformative use of its products. Watch the  commercial below (released October 2015).

Pretty in Print: Russia

I'm starting a new bi-weekly feature: Pretty in Print. Advertising can be so beautifully designed in its most traditional form. Even with the plague of social media marketing and the obsession with new technologies, good art direction and copy are the fundamentals for an ad. Print advertising can be the most effective medium for getting your message across.

Today we are going to Rossiyskaya Federatsiya, the land of contemporary creative cities and charming historical towns. Advertising agencies in Russia have created gorgeous pieces that capture the country's identity and display each brand's authenticity.

My favorite print advertisements from Russia:

1.     Museum of Architecture: Discover the Full Story
        Saatchi & Saatchi Russia

Design Business Cards To Remember

In a couple weeks, seven of my female classmates and I are hitting up the Big Apple for the Advertising Women of New York (AWNY) Career Conference. All of us who are going are a part of our campus advertising agency, Kwerkworks, a student chapter of the American Advertising Federation (AAF). 

Because this is an important opportunity to network and because I am the Chief Designer for AAF, I have offered to help each of my team members with making personalized business cards. I want each person's cards to reflect who they are as a professional. To do this I am planning on meeting one-on-one with those who want cards to get an idea of their strongest assets and design preferences.